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  • The Concept of Luxury Brands
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      • I. LUXONOMY
        • Basic Definition of Luxury
        • Major Understandings of Luxury
        • Definition of Luxury Products
        • Definition of Luxury Brands
        • Distinctions
      • II. HANDBOOK
        • Characteristics of Luxury
        • Luxury Marketing-Mix
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The Major Understandings of Luxury

Klaus Heine's picture
Submitted by Klaus Heine on Tue, 2012-01-03 23:57

The literature analysis suggests differentiating luxury definitions by area of research into three main categories, which will be explained below.

Contents Overview:

  1. The Philosophical-sociological Understanding of Luxury: Luxuries
  2. The Micro-economic Understanding of Luxury: Luxury Goods
  3. The Managerial Understanding of Luxury: Luxury Products
    1. Areas of Research
    2. Scope of Luxury
    3. Limiting the Scope of Luxury
  • 1. The Philosophical-sociological Understanding of Luxury
  • 2. The Micro-economic Understanding of Luxury
  • 3. The Managerial Understanding of Luxury
‹ 3. General Perspective for the Definition of Luxury up 1. The Philosophical-sociological Understanding of Luxury ›
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